POLISH YOUR BRAND IMAGE
Ideal Tech Solution, is a Digital Marketing Company in Haïti with experienced Professionals with over 10 years of experience in both online and offline campaigns. We offer Digital Marketing Strategies to our Worldwide Clientele for a successful and a profitable online presence.
“Content is fire; social media is gasoline.” ~Jay Baer
INTERNET MARKETING AS SALE CATALYST
Digital Marketing has more often been conceived as marketing activities targeted for search Engine Rankings. Though it is a part of the plan, but it cannot be the sole plan ever. There is so much that goes into a successful Internet Marketing Campaign that by solely ranking keywords (SEO) on the first page, you are only undermine the power of internet marketing as a sales catalyst.
You might be just able to rank your keyword strings on the first page of Google and also get leads on it. But would leads support your business cycle? The undisputed truth is, every business is here to generate sales and profits and leads are just the byproduct.
Some of the internet marketing activities we perform to help make a successful online business are:
ONLINE MARKETING TO MAXIMIZE YOUR EFFICIENCY
At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else.
It’s become an integral part of what a business is to its customers.
It’s no longer enough to have a website or run some un-focused Ads campaign. Don’t have integrated digital marketing strategies working for your business? Time is working against you because of it.
As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.
Importance of digital marketing
In 2019, the average Internet user has at least 7 social media accounts.
97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day. Social media is strongly preferred as a means of customer care.
22% of the world population is on Facebook. 62% of people in the US are there. 76% of Facebook users and 51% of Instagram users are on it every day.
30% of people on social media mention a specific brand when referring to milestones in their lives.
The trend right now is the average person spends over 2 hours a day on social media. Teenagers average 9 hours.
Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.
Social Media is where people are. But do people buy things there?
One of the top 10 reasons people say they’re on social media is to buy products advertised to them. They spend around 37% of their social media time interacting with branded content.
57% of Millennials say that social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as the direct result of a Facebook ad.
When you understand how to maximize your ROI in social media advertising, you win big.
One of the gifts that digital marketing has given us is the ability to dissect huge demographics. Whittle them down into very targeted groups to get super-focused on a specific kind of person.
Who’s that person? It’s the person most likely purchase what you sell.
When you do targeting at this level, you create an ad that’s highly relevant to your target market. Because it’s so relevant, it connects on a level that more general advertising can’t. This connection gives it the ability to influence decisions. You do it without annoying traditional advertising techniques. You’re not showing the same ad thousands of times over a month’s period. Or interrupting someone’s program over and over.
With digital marketing you know the following about your ads and users:
- Whether they actually saw it. With TV ads, you don’t even know that much. They could have been in the kitchen or had the TV on mute.
- If they interacted with it
- If they liked it
- If they lingered on it
- If they shared it with a friend
- If it prompted another action
- If it led to a sale down the road (this is important when deciding how to best spend money)
You also learn much more about the people interacting with that ad:
- Who’s most interested in your ads
- What are they like
- What makes them more likely to take an action
- Who is easiest to convert
- Who spends more
- What do they do online
- What terms do they use to find you online
- Which websites do they visit that lead them to yours
All of this is pretty easy to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools.
Email marketing has the highest ROI of any marketing method…period. It can get a whopping 3800% return. That’s $38 in revenue for every $1 you spend. About 20% of companies are seeing an ROI of $70 to $1 spent.
Email marketing is a conversion machine. But you do need a way to build your email list with quality subscribers. Then deliver highly relevant content to a subscriber’s inbox.
This is most often accomplished through a combination of social media marketing and content marketing. But these marketing methods have an impressive ROI of their own.
Content marketing can generate 3X the leads for about 62% less than traditional marketing. Of course, when we say “lead” we’re not just talking about website traffic. These are people who are very likely to buy your product and become loyal customers as you nurture that relationship.
Social media’s ROI can be indirect at times. But a Forbes study found that companies using social media outsell 78% of businesses who don’t use social media. IBM found that a lead that comes in through social media is 7X more likely to become a paying customer. More likely to convert also means you’re spending less money trying to convert people who will never become paying customers.
As a small business, cost-effectiveness is your ultimate priority. You have to be able to stretch those dollars as you grow your business. Every dollar you spend matters. You need to know it’s going to provide you an ROI.
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IT Solutions is a Graphic Design Service Company providing consultancy for building a positive brand image which would not only reinforce loyalty among your existing consumers but will help attract new ones.